SEO Specialist

About this role

Job Title: SEO Specialist Experience Required: 5 Years Current Location: Coimbatore Work Location: Coimbatore Role: Full Time Work Mode: Onsite Current CTC: 5.4 LPA Expected CTC: 6 LPA Notice Period: 30 days (Negotiable) Role Overview As our E-Commerce SEO Specialist, you will lead the SEO strategy, execution, and optimization for Backdrop Source’s Shopify website. You’ll conduct in-depth technical audits, analyze competitors, improve site performance, and develop scalable SEO workflows to grow our organic traffic, conversions, and revenue. You’ll collaborate closely with designers, developers, and the marketing team to implement data-driven recommendations and ensure a seamless, high-performing online experience. Key Responsibilities Conduct comprehensive SEO audits of the Shopify site to identify gaps, issues, and opportunities for improvement. Perform competitor analysis to understand site structures, conversion setups, and content strategies of top-performing players. Develop actionable SEO roadmaps (quarterly, half-yearly, yearly) and present progress reports to management. Monitor website behavior using analytics tools to identify drop-off points, low-converting pages, and areas for CRO improvement. Collaborate with designers and developers to execute page layouts, mockups, and new templates for product, solution, and listicle pages. Optimize technical SEO elements — crawl budget, indexation, site speed, internal linking, canonicalization, and structured data. Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to enhance SERP visibility. Perform ongoing keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy. Conduct A/B testing and CRO experiments to identify the most effective layouts and page formats. Lead off-page SEO efforts, including link acquisition, digital PR, and monitoring backlink quality. Generate weekly, monthly, and quarterly performance reports highlighting key metrics, growth, and blockers. Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation. Work cross-functionally with content, design, and web development teams to align SEO with broader business goals. Requirements 3 years of proven SEO experience in e-commerce websites (Shopify experience required). Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting. Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio. Deep knowledge of technical SEO, structured data, and site architecture best practices. Experience in conversion rate optimization (CRO) and A/B testing methodologies. Ability to turn data insights into actionable strategies that drive measurable business outcomes. Strong communication and collaboration skills to work with cross-functional teams. Proficiency in AI tools and automation for SEO, reporting, and scalable content generation. Experience in developing SEO frameworks that drive organic visibility, traffic, and conversions.

Skills

• SEO
• Analyst