<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <title>E-Commerce SEO Specialist (Shopify) - CRE</title> </head> <body> <p><strong>Position Title:</strong> E-Commerce SEO Specialist (Shopify) – CRE<br> <strong>Department:</strong> Client Relations<br> <strong>Job Type:</strong> Full-time<br> <strong>Location:</strong> Office-based (occasional travel to client sites)</p> <h3>About the Role</h3> <p> As our E-Commerce SEO Specialist, you will lead the SEO strategy, execution, and optimization for BackdropSource’s Shopify website. You will conduct in-depth technical audits, analyze competitors, improve site performance, and develop scalable SEO workflows to grow organic traffic, conversions, and revenue. </p> <p> You will collaborate closely with designers, developers, and the marketing team to implement data-driven recommendations and ensure a seamless, high-performing online experience. </p> <h3>Key Responsibilities</h3> <ul> <li>Conduct comprehensive SEO audits of the Shopify website to identify gaps, issues, and growth opportunities.</li> <li>Perform competitor analysis to understand site structures, conversion strategies, and content approaches of top-performing competitors.</li> <li>Develop actionable SEO roadmaps (quarterly, half-yearly, and yearly) and present progress reports to management.</li> <li>Monitor website performance using analytics tools to identify drop-off points, low-converting pages, and CRO opportunities.</li> <li>Collaborate with designers and developers to implement optimized page layouts, mockups, and new templates for product, solution, and listicle pages.</li> <li>Optimize technical SEO elements including crawl budget, indexation, site speed, internal linking, canonicalization, and structured data.</li> <li>Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to improve SERP visibility.</li> <li>Conduct keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy.</li> <li>Perform A/B testing and CRO experiments to identify the most effective page layouts and formats.</li> <li>Lead off-page SEO initiatives, including link acquisition, digital PR, and backlink quality monitoring.</li> <li>Prepare weekly, monthly, and quarterly performance reports highlighting key metrics, growth, and challenges.</li> <li>Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation.</li> <li>Work cross-functionally with content, design, and development teams to align SEO with business objectives.</li> </ul> <h3>Requirements</h3> <ul> <li>Minimum 3 years of proven SEO experience in e-commerce websites (Shopify experience required).</li> <li>Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting.</li> <li>Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio.</li> <li>In-depth knowledge of technical SEO, structured data, and site architecture best practices.</li> <li>Experience in conversion rate optimization (CRO) and A/B testing methodologies.</li> <li>Ability to translate data insights into actionable strategies that drive measurable business results.</li> <li>Strong communication and collaboration skills to work with cross-functional teams.</li> <li>Proficiency in AI tools and automation for SEO, reporting, and scalable content generation.</li> <li>Experience in developing SEO frameworks that improve organic visibility, traffic, and conversions.</li> </ul> </body> </html>