Position Title: E-Commerce SEO Specialist (Shopify) – CRE
Department: Client Relations
Job Type: Full-time
Location: Office-based (occasional travel to client sites)
As our E-Commerce SEO Specialist, you will lead the SEO strategy, execution, and optimization for BackdropSource’s Shopify website. You will conduct in-depth technical audits, analyze competitors, improve site performance, and develop scalable SEO workflows to grow organic traffic, conversions, and revenue.
You will collaborate closely with designers, developers, and the marketing team to implement data-driven recommendations and ensure a seamless, high-performing online experience.
<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <title>E-Commerce SEO Specialist (Shopify) - CRE</title> </head> <body> <p><strong>Position Title:</strong> E-Commerce SEO Specialist (Shopify) – CRE<br> <strong>Department:</strong> Client Relations<br> <strong>Job Type:</strong> Full-time<br> <strong>Location:</strong> Office-based (occasional travel to client sites)</p> <h3>About the Role</h3> <p> As our E-Commerce SEO Specialist, you will lead the SEO strategy, execution, and optimization for BackdropSource’s Shopify website. You will conduct in-depth technical audits, analyze competitors, improve site performance, and develop scalable SEO workflows to grow organic traffic, conversions, and revenue. </p> <p> You will collaborate closely with designers, developers, and the marketing team to implement data-driven recommendations and ensure a seamless, high-performing online experience. </p> <h3>Key Responsibilities</h3> <ul> <li>Conduct comprehensive SEO audits of the Shopify website to identify gaps, issues, and growth opportunities.</li> <li>Perform competitor analysis to understand site structures, conversion strategies, and content approaches of top-performing competitors.</li> <li>Develop actionable SEO roadmaps (quarterly, half-yearly, and yearly) and present progress reports to management.</li> <li>Monitor website performance using analytics tools to identify drop-off points, low-converting pages, and CRO opportunities.</li> <li>Collaborate with designers and developers to implement optimized page layouts, mockups, and new templates for product, solution, and listicle pages.</li> <li>Optimize technical SEO elements including crawl budget, indexation, site speed, internal linking, canonicalization, and structured data.</li> <li>Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to improve SERP visibility.</li> <li>Conduct keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy.</li> <li>Perform A/B testing and CRO experiments to identify the most effective page layouts and formats.</li> <li>Lead off-page SEO initiatives, including link acquisition, digital PR, and backlink quality monitoring.</li> <li>Prepare weekly, monthly, and quarterly performance reports highlighting key metrics, growth, and challenges.</li> <li>Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation.</li> <li>Work cross-functionally with content, design, and development teams to align SEO with business objectives.</li> </ul> <h3>Requirements</h3> <ul> <li>Minimum 3 years of proven SEO experience in e-commerce websites (Shopify experience required).</li> <li>Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting.</li> <li>Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio.</li> <li>In-depth knowledge of technical SEO, structured data, and site architecture best practices.</li> <li>Experience in conversion rate optimization (CRO) and A/B testing methodologies.</li> <li>Ability to translate data insights into actionable strategies that drive measurable business results.</li> <li>Strong communication and collaboration skills to work with cross-functional teams.</li> <li>Proficiency in AI tools and automation for SEO, reporting, and scalable content generation.</li> <li>Experience in developing SEO frameworks that improve organic visibility, traffic, and conversions.</li> </ul> </body> </html>